M1 Finance vs Wealthfront – TechBullion

Robo-Advisors history

The concept of Robo-Advisors has grown significantly since their inception in 2008. As a result, today there are numerous companies, who utilize this technology in order to provide investment management services to retail investors. Some of the larger Robo-Advisors include M1 finance, Wealthfront… These companies have successfully gathered assets that total more than $100 billion dollars.

M1 Finance


M1 Finance is a new type of investment platform that allows you to invest in ETFs that hold whole loans and other securities. The company has been operating since 2015 and is based out of Chicago, Illinois. With its latest funding round, the company is looking to grow its reach into the financial investing space.

(Account types: Individual and joint brokerage accounts, Roth IRA, SEP-IRA, and Traditional IRA, plus trust accounts and custodial accounts)


Getting started with M1 Finance is quick and easy. After creating an account, you’ll have access to the following features:


M1 Finance offers two types of accounts. There is a free M1 account and a premium M1 Plus account. The free account offers limited trading capabilities and has no fees associated with it. The M1 Plus account costs $3 per month to maintain and has some additional features that the free account does not offer. These features include:

TIP: Try M1 Finance risk-free by using this link to open an account: HERE



Wealthfront is an online financial advisory service. It was founded in 2008 by Andy Rachleff, Dan Carroll, and Adam Nash under the name “KaChing” as a robo-advisor service for financial planning and portfolio management. In November 2011, the company changed its name to Wealthfront.

(Account types: Traditional IRA, Roth IRA, SEP IRA, Brokerage, Trust, Savings Account, Checking, 529 plans)


Wealthfront has all the bells and whistles you’ll ever need to manage your investments, including:


Wealthfront has two fee structures — the Wealthfront Standard and Wealthfront Black Tie.

M1 Finance or Wealthfront?

M1 Finance and Wealthfront are two automated investing services that appeal to those who want to build a portfolio without the help of a human financial advisor. M1 Finance and Wealthfront’s approaches to investing are similar in some ways but different in others. 

Which is the right choice for you?

M1 Finance and Wealthfront are both good options for people who want to invest their savings over time. M1 Finance has no minimum balance and no annual fees, while Wealthfront has a $500 minimum balance and charges a 0.25% annual fee. For investors with smaller amounts to invest, M1 Finance is a better choice because of its low fees. For those with larger amounts to invest, Wealthfront’s advice-based approach might be a better option than M1’s more automated service. Either way, both services offer easy ways to save and invest your money


So, if you’re looking to invest and want an introduction to some of the best robo-advisors on the market, Wealthfront and M1 Finance should be at the top of your list. They offer a lot of the same features as more well-known financial advisors without charging a wealth management fee. If you have several thousand dollars to invest and are looking for a hands-off investment strategy (that’s still not quite passive), either one is a good place to start! 

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